Monday, August 30, 2010

The Critical Importance of Self Care for Real Estate Agents!

I just returned from a week's vacation at Priest Lake Idaho. The quiet moments, serene surroundings and quality family time reminded me of how important it is for us to take good care of ourselves. I am speaking in this article to Realtors, and Real Estate Agents.
The past couple of years we have been beat up mentally, emotionally and financially in many cases.

Many of us are weary of the continual negativity in the press, dealing with desperate sellers, and a continual stream of people in financial difficulties. Now, more than ever it is vital that we have an actual PLAN for self-care. Here are some suggestions that I have found to help me rejuvenate in this challenging market.
  • Daily Excersise
  • Proper Nutrition
  • Helping others, serving in the community or church
  • Prayer, faith and encouraging fellowship.
  • Inspirational and Motivational Reading
  • HUMOR
  • Regular time off
  • Sit down meals with family
  • Enjoying the outdoors, nature.
  • Accountability
  • Simplifying
Even when I was on vacation- my husband went to the nearby resort and got a newspaper. Guess what the headline story was? " Home Sales fall to an all time low in 11 years". Just what I wanted to hear when I was on the beach... NOT!

I suggest taking a personal inventory of your life and time. Is there anything that is taking more than giving to your energy? Is there an obligation you can delete? Do you need more time with your spouse, kids, or for your self? What floats your boat and builds up your spirit to be able to overcome the mental battle of swimming upstream in a down market?

September has always been a natural time for me to re-evaluate my life. I find it valuable to embrace the changing of the seasons, and make adjustments that will allow me to be more productive. Sometimes this means cutting out something, sometimes it means adding something.
You only have one body, one life, one family, one chance. Be good to yourself, and it will make a difference in all aspects of your life!

Monday, August 16, 2010

Realtor's Most Embarassing Moments!

I am going to change the name of the guilty because some of these stories are just TOO funny!

I am hoping you will share with us YOUR most embarrassing moment as a Realtor! These are just a few from my office (and me!)

  • A guy in my office was showing a home we had toured earlier that day as an office. He was especially impressed with the master suite and could not get a hold of his clients fast enough to see this fabulous home. He left a message with the seller as indicated in the MLS, and was beaming when he was showing the great features of this custom home. As they walked down the hallway to the Master, he said" You are not going to believe your eyes!" ...Swung the door wide open and...You guessed it. Two teenagers who were obviously skipping school were sharing a little "afternoon delight". Mortified the naked teens began to scream bloody murder thinking it was some kind of home invasion. The clients were screaming, the Realtor began to laugh hysterically. BUSTED. He now has a habit of KNOCKING on every door he encounters -even in vacant homes. Imagine the post traumatic stress for everyone involved!
  • I was new in the business. I got a call to show a million dollar home. I was super nervous! I offered to pick up the clients at their hotel. After viewing the home, they said they had to get moving because he was speaking at a conference at the hotel. OH DREAD. I had locked my keys in the car. I was so embarrassed. I had to track down my husband who was less than amused to fetch our extra keys and bring them to me while I was stuck making small talk in the freezing cold with these people, who I never heard from again!
  • Dan is a distinguished fellow. He was showing upscale homes, when he told his clients he needed to use the bathroom and they could wait in the car. They didn't have the keys, so when he came out he said" Sorry to keep you waiting" He then realized Mr. Buyer was looking down at his feet. He glanced down to see a 4ft trail of toilet paper stuck to the bottom of his shoe. I mean, we all know it, and there is even a book out for toddlers that is called "Everybody Poops" but how embarrassing!!!!!!!
  • My associate is a long time Realtor. He has some great stories and this is much better told in person, but he met with some sellers and, well, there home reeked of ciggy smoke. As he sat down to explain the market analysis he was fearing they might not like the valuation, so he cracked a joke. The seller started laughing so hard he began wheezing, and that made my associate laugh- and then the seller’s wife started laughing and then the BOTH began to COUGH and my associate was losing it and he looked down (TRUE STORY) and the DOG was coughing. This struck him so funny, because it was a home full of hacking smokers, and now the dog was coughing that he could barely regain control. He realized at this point that this was no longer funny but he could not stop laughing. Eventually they all quited down, and he resumed his speech about the house. He got the listing, and it eventually sold.

Keeping our sense of humor in this business is somewhat of a survival tool. I can only imagine there must be millions of funny stories in this business! In fact, I may write a book...


Wednesday, August 4, 2010

Why I dive for cats and you should too!


It was a cold and crisp fall day. The sky was bright blue and the deciduous trees were vibrant with various shades of orange and red. The ground was slightly frozen and I knew soon the leaves would all be gone, and winter would inevitably be here.

As I prepared for my open house, I made a mental note of how good I looked in my brand new Ann Klein suit. I carefully pulled on my new Nordstrom hose, and the heels I only wear when I want to make a first impression. I made my open house checklist: Professional attire: check, Signs for schlepping: check, sign in book: check, flyer's and cards :check, 16oz double Starbucks latte to avoid caffeine withdrawals in the 3 hours,: check.

I was looking forward to meeting some fresh new prospects as I rounded the corner of this distinguished neighborhood.

As always, I arrived 15 minutes early to greet my seller as they were leaving. She was hurried, but pleasant. She said, “ I only have one thing to tell you: DON’T LET THE CAT GET OUTSIDE OR YOU ARE FIRED”.

Alrighty then…

Your royal highness Sophie was “ locked” in the laundry room with all of her earthly needs met and there was a large note on the door. “ DO NOT OPEN THIS DOOR OR LET THE CAT OUT!” It was quite the feline executive suite I might add, including a kitty climbing gym, food, water, and a nice soft beddy bye.

As the open house guests began to pour in, I enjoyed meeting several new people and showing them the many features of this high end home. One guest was a neighbor who happened to leave me her phone number because she had relatives moving to town.

As I meandered through the house, I landed in the living room with a particularly slick looking couple asking probing questions about the house. There were a half dozen people coming and going. As we were looking through the large picture windows observing the newly landscaped front yard, I noticed- in horror-her majesty frolicking in the grass. In mid sentence, I said…” EXCUSE ME, I have a little issue to address…ummm… BRB!”

At first I went to the laundry room, and you guessed it: DOOR WIDE OPEN NO KITTY.

Bounding through the front door nearly trampling the innocent newcomers who must have noted the crazed look on my face, I lunged after the cat and was flat on my stomach on the grass.( The ground was cold and hard, but the grass was still green enough to stain my new skirt.) She sensed my on coming nervous breakdown, and scampered off into the bushes bordering the neighbors house.

I quite literally DOVE into the bushes, while several open house lookers were gazing out the front window at me. With my derriere in mid air, I attempted to grasp the cat while the bush put a semi permanent scar across my left cheek bone, and my pewter hose were now accented with shades of brown on both knees. Although I am a church going Christian, I do recall mumbling a few four letter words, and none of them were "meow".

She ran. I now had a much more serious problem. I ran into the house and called the neighbor.

Umm…can you bring a search party over and help me find the missing cat? I am really in a bind, and you see I have people roaming around wondering if I am a nutcase and I need to catch this cat or I am in big trouble. She said she and her two boys would be right over. With the open house onlookers still wondering what was going on, we began to run around the yard yelling “ Here kitty kitty…”

A stroke of genius flashed into my mind…TUNA!

I ran into the kitchen with my semi bloody, muddy new look- and began to search the cupboards for tuna.

BINGO. Now I need to find the can opener. Rifling through the drawers, more people were coming and going, and the slick couple were still admiring the slate fireplace.

Breathless, I ran back outside with the tuna - nearly trampling the next set of open house lookers. Wordless- the neighbor boy pointed to the picture windows, and gawking at us from inside the house, were the slicks, a few others, and… you guessed itthe cat.

You have GOT to be kidding me.

The neighbor said…"Oh, yes- there is a dead ringer for miss Sophie in the neighborhood. Her suitor, who often admires her from afar." Those words “ dead ringer” took on a new meaning as I had a momentary lapse of sanity and visualized myself ringing the royal neck of the great Sophie.

Crisis averted.

With what I am not sure is humility or humiliation, I went back into the house, now smelling of the tuna that was dripping down my arms because I did not have time to drain it. How attractive I must have looked and smelled while apologizing to the slicks. (oh duh toilet albacore...a new fragrance?)

I put the cat back in the laundry room and put a CHAIR in front of the door. At that point I am sure the open house guests wondered if I was the one who should be locked in there!

Pulling myself together, I continued greeting people as if nothing happened.

You see, there are many hazards of this business and it never ceases to amaze me what is around the corner. It is actually one thing that endears me to real estate. I am never bored.

I truly care about what is important to my clients- and yes- I dive for cats and so should YOU!

(PS YES this is a true story!)




Tuesday, August 3, 2010

"Courting" Internet Leads is more Art than Science!

My business is split about 50/50 between:

  • Category A: People I know and their referrals (50%) these are warm sources and
  • Category B: Internet leads and online sources, and what I call cold sources (FSBO, Open House 50% and growing as I continually work on my online presence!)

With Category A, I have one way of doing business and keeping in touch.

  • Mailings
  • Phone calls
  • Lunches
  • Socializing

I have found after many successful of closings from online buyers that " Courting" Internet leads is an art- not a science. It takes some intuition to capture their attention and stand out above the other Realtors you know darn well they are in touch with at some level. Here are some things that I find works in my courtships that have led to engagement and ultimately to "consummate" the relationship with a transaction!:

  • Assume they are cheating on you
  • Think of these leads as a BLIND DATE, sometimes it works, other times...NOT!
  • They are asking for an " open" relationship- you need a commitment
  • Be patient, but not stupid
  • Don't assume they are bad leads too soon
  • Offer something of value, such as a relocation packet or to send them listings via e-mail
  • Don't be pushy, but know your boundaries
  • Know when to move on
  • Politely ask for a complimentary telephone consult and ask them about THEM before giving them the agency speech
  • Try to find a common denominator such as sports, kids...
  • If a phone number is given, do call right away. Be engaging, thank them for visiting your site and get them on some kind of follow up routine. Hand written notes are a favorite
  • ASK ASK ASK for contact info
  • Get them on an automated drip e-mail so they keep seeing YOUR NAME
  • You win a few- you lose a few
  • All is not fair in love and Internet leads
  • They have a fear of commitment -for good reason usually
  • I DO NOT show homes to anyone unless they work with me exclusively, but it takes TIME and persistence to develop Internet leads
  • They may be looking as far out as 18 months before buying. Have a long term plan to stay in touch.
  • Be professional at all times
  • Internet leads are people too!
  • Don't rely solely on Internet leads- get out among the people and shake a lot of hands!
  • Never, ever jeopardize your safety
  • Patience, Persistence, Professionalism are required
  • Like courting is real life, it requires a lot of "hand holding" before you get to first base!
  • Many of my closed Internet Leads are now my FRIENDS!

I have made several wonderful transactions from Internet leads. And yes- I have had a few go south on me. I am learning as I go to treat each one as potentially valid until I learn otherwise. I am careful with my time on these, and so far- so good!